The senz° storm umbrella was developed in 2006 by 3 Dutch students from Delft’s Technical University, frustrated by umbrellas that constantly flipped inside out and ended up in the trash.
Senz° began with three friends from Delft University of Technology who were fed up with flimsy umbrellas that kept breaking. They redesigned the traditional umbrella, giving it an asymmetrical shape—not to make it look special, but because it makes senz°. Their quest led to the design of the senz° original storm umbrella, which always finds the best position in the wind, prevents flipping inside out, and withstands wind speeds of up to 100 km/h!
It did take a couple of thousand years since the umbrella was first invented, but finally senz° designed an aerodynamic storm umbrella. We looked at the total product life cycle and found that extending an umbrella's lifespan has the greatest sustainability impact. We focus on creating long-term value, not just short-term greenwashing. A strong, sustainable senz° can last for years, or perhaps even for an entire lifetime. By no longer viewing an umbrella as a throwaway product, you can make a statement against pollution.
The senz° foldaway was designed out of the frustration of travelers with bulky, hard-to-store luggage. The senz° team saw an opportunity to create a practical, space-saving solution. The foldaway suitcase provides comfort during travel and solves the storage issue by easily folding up, making storage effortless. But the senz° foldaway is more than just the perfect travel companion; it’s a statement of sustainability and efficiency. We contribute to a cleaner world without compromising the quality and functionality you expect from us. Launched in 2023, the senz° foldaway received the prestigious Red Dot Design Award in 2024.
At senz°, we believe that innovation is more than just design; it’s about creating impact. Our mission is to continuously create the most durable, best, and innovative storm umbrellas and luggage — products that not only withstand the elements but also contribute to a more sustainable world. From the first revolutionary design of an umbrella that defies the wind to our space-saving, smart luggage — at every step, we’ve placed sustainability and smart design at the core. We aim to keep innovating and creating products that make not only today’s journey easier but also tomorrow’s.
senz° – designed to last, built to move.
